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Dealer Talk With Jen Suzuki: Taking Swings: Mastering Price Objections to Book More Appointments
In this episode, I’m breaking down one of the most common challenges in automotive sales: handling customers who demand prices over the phone or say they’ve found a better deal elsewhere. You’ll learn: Why giving a number too soon often leads to dead ends—and what to do instead. The importance of asking the right questions to redirect the conversation and build value. Proven strategies to stand firm on your pricing while confidently asking for the business. This isn’t about dodging the tough moments—it’s about embracing them with a plan. I’ll give you real language and tactics to turn price shoppers into showroom appointments. Whether you’re a salesperson, manager, or BDC agent, this episode is packed with tools to help you stay in control, take more swings, and drive more sales!
