Update Your Introduction and Increase the Bottom Line
Tips from Our Experts
Using video to engage customers.
Tip #1 – Introduction video
Putting a face to the voice is a great way to stand out from your competition and to also make a great first impression.
Tip #2 – Create a database of videos
Creating informational videos to send to customers is a way to be proactive with supplying answers that customers have. If you can supply a video that answers a customer’s question(s), you can decrease the odds they will go searching elsewhere for the answer and gives them a reason to contact you. Video examples: Features and options, safety equipment, vehicle walk-around, dealership amenities, etc.
Tip #3 – Show the hustle through video
When setting an appointment, we want to inform the customer of the hustle we are going to do prior to their arrival. A great way to add to this is to send a video to the customer showing the vehicle is pulled out of inventory, cleaned, gassed and parked out front running with the a/c or heat on as promised.
Reduce Turnover
Spending one on one time with staff allows you to not only coach them, but to also find out where their frame of mind is. This is a great opportunity to encourage and improve on your staff members abilities.
Here are some tips:
Have your sales team create a hot sheet of customers and review this sheet with them. Perform calls, emails and text with them so they can see you in action; then coach them on how to handle each customer. (Use phone call evaluation worksheet)
Take time to review the road to the sale. Each week you can focus on one step to coach on (example: vehicle walk-around, qualify, negotiation, etc.)
Set monthly performance goals and evaluations. This will aide in helping your staff to set goals and help them to achieve these goals each month. Tie this together with evaluating their performance from the previous month.
Training Solutions
You spend money trying to increase your opportunities but you must give your sales team the education and direction to sustain a long term business that can reach new heights. Training is about changing behaviors. Convert educated, car buying prospects into your dealership to buy a car.
We offer three types of training solutions:
Online Training
In Store Training
Call Coaching
Apps We Are Diggin’ On Right Now
We love the Quik app created by GoPro. It is a quick video editing app that turns a basic video or grouping of photos into a cinematic video. This app really takes your everyday video to the next level with automatic edits along with music. Customers are being engaged, they are responding and more importantly they are turning into appointments that show. This is a great free app that is available on both iPhone and android devices.
